In South Africa’s vibrant informal economy, spaza shops—small neighbourhood convenience stores play a critical role in daily life. These high-traffic locations serve as go-to stops for locals purchasing meals, airtime, and everyday essentials.

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While dwell times at spaza shops are brief, they offer powerful moments of connection. View4All’s strategically placed, data-free video content continues to draw strong viewership in these spaces, delivering high-impact educational and entertainment content during micro-moments of engagement.

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Our analytics show consistently high video completion rates across a wide range of genres, proving that even in short windows, relevant, localized content resonates deeply.